Some of the same primal urges that inspired cave drawings, ink and rice-paper prints that Japanese fisherman used to record their big catches, and a possible tell-all from Monica Lewinsky (aside from the reported $12 million advance), may help explain our fascination with social media.  That’s one way to look at the findings of Harvard researchers whose MRI (magnetic resonance imaging) scans revealed that self-discolure stimulates the part of the brain that responds to rewards much the same way it does to thoughts of food or sex.  We enjoy talking about ourselves even more than we like to gossip – only when promised money to talk about others did research subjects show the same interest as they did in sharing about themselves.  – L.O (Success Magazine December 2012)

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