Tradition can be lunacy.

Einstein famously said that
insanity is doing the same
things over and over while
expecting different results.

Can there be a greater example
of that than the annual pilgrimage
to New Years Resolutions?

Most of us want to improve
one or more aspect of our lives,
but really, how serious are we
about achieving it?

For a start, thinking into our
results should be a daily habit,
not an annual one.

That in itself is one of the biggest
differentiators between highly
successful entrepreneurs and
the typical business owner.

Success is determined by our
daily agendas. Highly successful
entrepreneurs are in the habit of
prioritising improvement over
activity whereas 99% of business
owners do the reverse.

The problem with New Years
resolutions and a lot of
entrepreneurial goal setting at
this time of year is that it’s
like putting lipstick on a pig.

The changes are often obvious,
shallow and cosmetic. Very little
if any thought is given to

Seeking business growth and
more profits is natural and
commendable for an entrepreneur,
but for what purpose the growth
and bigger profits?

What will you do with yourself
and your talents when you’ve
accomplished financial

It’s alarming how many
entrepreneurs can’t answer
that question.

If you’re one of them, don’t
be fooled into thinking that
‘it’ll be a nice problem to have’
and you’ll work it out when you
get there, because:

a) it’s unlikely you will get there
without it. Purpose is the pursuit
of a deep-seated passion. An
entrepreneur on purpose is a
force to be reckoned with,
nothing convinces the world
more than a person ignited by
the passion of purpose.

b) if you’re not willing to work
it out now it’s very unlikely that
you’ll do it then, and there are
few things worse than having
freedom without a higher,
meaningful purpose to serve
within it.

Contrary to popular belief, a lot
of financially independent
entrepreneurs live miserable lives
because they’ve never considered
the bigger picture and what brings
meaning to their lives.

This is what Socrates meant when
he said ‘beware the barrenness
of a busy life’.

I won’t insult your intelligence.
You know that setting your
intention for the success you
desire in the year ahead is an
extremely important
activity, and you’re probably
already well underway in the

But I urge you to take a step
back and consider your objectives,
because if you spend 2013,
and the years that follow,
pursuing the fulfillment of
goals that appear to be ‘the right
thing to do’ but actually have
little meaning to you and hardly
any relevance to your ‘life’s
work’, you’ll be living into the
life that Socrates warned us of.

Living life like the proverbial
hamster on a wheel is the life
of a busy fool.

Your life has a purpose.
And this is your calling.
No one is here to fill space,
and no one is here to make
up the numbers.

And so use the Christmas
and New Year period to dig

Be willing to think beyond the
obvious, cosmetic changes of
New Years Resolutions and
conventional goal setting
and explore what the bigger
picture is for you.

Will it be hard work? Yes of course,
but achieving anything of value
in life is hard work, and nothing
will reward you more.

The light can’t go on unless
you are willing to search for
the switch.

How do the changes you seek in
2013 align with your life’s work?

What is the bigger picture they serve?

What will you do when you’ve
accomplished them?

What’s the hunger you’re here to
feed in the world?

Think into your passions: what
would you chose to do in life if
you knew you couldn’t fail
and every financial need was met?

These are the big questions of
entrepreneurial success that very
few business owners ask, much
to their detriment.

Don’t be one of them.

If you’re not doing your life’s work,
you’re doing a job, and that’s not
a recipe for extraordinary
entrepreneurial success.

Make a significant investment in
yourself and give quality time to
considering the questions above.

Your purpose will take time to
be revealed, so be prepared to
stay in the question, and any
others that arise, and return to
them regularly over the next
few days and weeks.

I can assure you that there’s
no greater return on investment
than what is offered by this
exercise. And the consequences
of not doing it are horrific.

Click below to set up a confidential meeting with Adam Roach:

source: Christian Simpson